TLDR:

We are attention seekers.

We play BIG and get BALLSY.

We use Big Ballsy Energy (BBE) to get your brand noticed, talked about, remembered and bought.

The TEA

Attention is the biggest challenge for any business in 2024.

Erm hello, hello… anyone there… 

We consume over 3 newspapers (the big ones) worth of information every single day.

Work emails, life emails, junk emails. Instagram ads, TikTok rabbit holes, radio, podcasts, and all the gazillion of WhatsApp groups that we have been added to (because who doesn’t need another group).

We are bombarded with information.

This is coupled with the fact that at least 90% of your customers are not actively looking for what you are selling when they come into contact with your brand or marketing.

The harsh reality is that to your consumers your brand is nothing but wallpaper.

Ouch, that’s gotta hurt.

So what do you do? The way we see it there are three options:

Option 1: Rob a bank and use the illicit proceeds to ‘buy’ eyeballs and market share.

Option 2: Subliminal messaging, subtly weaved through the next Netflix mega-hit.

Option 3: Which according to our stuffy legal folk is the only solution that we can condone.

Channel creativity to command attention. Using Big Ballsy Energy.

Where do we come in?

We do two things- some brands need both, others just one, it all depends on your commercial and business challenge and the job to be done.

  • You might think you have a brand, but do you really have a brand, do ya really?

    A brand is so much more than a look and feel. It is a feeling, an energy an expression.

    A brand is the reason that the customer gives you the sale. A brand is the reason why they choose you over your competitor. Without a solid brand, you are just a product in a sea of millions of products.

    We help you build a brand that connects with your target consumers-a brand that stands for something and represents to consumers the vision that they see for themselves.

    And then we translate this through to your whole brand world, so anytime anyone comes into contact with the brand it feels and behaves like the brand.

  • We use big brand energy, to get your brand disproportionate attention.

    We find novel ways to exciting ways that get people to stop, talk and share your brand.

    Whether you have a new product launch, a big media campaign, or want to create some ongoing noise- we will create ways to get you out into the world.

    What this looks like will depend on your brand, challenge, and customer. It could be a PR stunt, a campaign to help you get funding or an emotive piece of video content a hilarious social-led campaign, a live event, or even a TV show (yes, we have made a few of those), through to an unboxing experience.

    We do not think by format or channel, but by what will move the needle commercially for your business.

    If your brand isn’t cutting through, or your marketing could use a massive kick up the bum, get in touch.

What the F*@k is Big Ballsy Energy anyways?

Many of the brands that we work with are the underdogs, the challengers, the ones with a brilliant idea but not the mega wallets of the big guys.

Big Ballsy Energy is a mindset, an attitude.

Using first-principle thinking we come up with solutions that address the crux of your brand challenge- perception, relevance, cognition, a legacy hangover, or simply the fact that no one knows you exist-we've seen it all.

Is it PR (sometimes)? Is its content (perhaps)? Is it an activation (could be)? Does it involve influencers, is it an ad campaign plastered across the tube, the building of a community, dropping some serious swag (possible to all)? Is it the creation of an immersive brand experience (maybe, we like these). Is it, guerilla- (yes in spirit, not warfare).

We've used Big Ballsy Energy to: 

  • Diversify product portfolios to meet changing customer needs

  • Secure ranging in a national supermarket

  • Smash sales results of NPD launches

  • Cut through Black Friday, Christmas, and January the time of New Year, New Me

  • Grew a drink brand to 0-18% market share against Goliath’s.

Whether you have a one-off campaign in mind or are looking for help imagining the brand over a 6 or 12-month period, we can help.

Some of the things we’ve done

  • Disrupting a homogenous category: Maximus

    How do you go head to head, against two of the biggest brands in the world, Coke and Pepsi? Answer: you don’t. You do it very differently. Traditionally isotonic sports drinks were all about high performance and elite spots, we launched Maximus as the non sports sports drink, a brand grounded in mateship and hangovers and took the brand from 0-18% in three years.

  • Humanising a complex category: Goodrays

    CBD the most versatile and effective product that no one really understands or trusts. Despite being on the market for several years people are still very suspicions of CBD, and how it will make you feel. Spoiler alert, it will not make you high. We are working with Goodrays to evolve the brand from being product led to brand led and win the hearts and minds of it’s customers.

  • Reflecting the lives of customers: Clear Start (dermalogica)

    Like Clearasil did in the 1990s, and 'Clean & Clear' in the early 2000s, we have an ambition for Clear Start to become synonymous with the treatment and prevention of acne. But to achieve this level of brand fame, we needed to embed the brand in the context of the customer and reflect the strong emotional feelings that occur with any sort of breakout.

  • Reinventing a stagnant category: BeautyKin

    Soap. Are you now picturing slimy suds, with aromatic flashbacks to your grandparents pea green bathroom suite. Despite it being the most sustainable option on the market, Soap is full of negative connotations of slimy, drying, unhygienic, old fashioned body care. Alongside BeautyKin we are are on a mission show that the future is solid.

  • Zigging when everyone zags on Black Friday: EYO Active

    How does a sustainable activewear brand, do something to mark the biggest retail event of the year- Black Friday. In a bid to drive awareness of the damage of overconsumption we created the antithesis of the Black Friday sale. Instead of giving a discount, we tripled our prices- by 300%. Yes that’s right. Leggings- 300% on, Sports bra- 300% on.

  • Diversifying a portfolio: V Energy (Frucor Suntory)

    60% of Frucor Suntory revenue came from V Energy - a drink high in sugar and artificial flavours. With growing consumer backlash against sugar, we needed to find a new way to meet the needs of consumers. Via an innovation sprint - we dug deep into the consumer world and creating a fresh energy alternative to get people through the 3pm slump.

Clients we’re manifesting:

We are akin to rocket fuel, we are for brands who are looking to be propelled into infinity and beyond.

B2B, B2C, B to whatever version of anything, we are sector and category agnostic.

If you are reading this, this is your call from the universe to get in touch…

Enough about us, what about you?

The biggest risk you can take is playing it safe, so let’s get your brand noticed, talked about and remembered.