Cheeky Panda are wiping the competition with their sustainable toilet paper.
Cheeky Panda makes 100% toilet paper and wipes. Their mission is to bring sustainability to the mass market, inspiring people to choose products that fit a happier and healthier future.
Credit: Cheeky Panda
Despite having sustainability at their core, there is nothing worthy about the brand. They are cheeky by name and cheeky by nature. They reject the traditional methods of building brands via big, expensive ads, and throw their energy behind being disruptive, using their comedic visual identity to draw people into the brand. Once they have the attention they rely on the exceptional quality of the product and then share the backstory to get people to stay.
Here are 5 seeds from Cheeky Panda to inspire your brand growth.
Use the brands visual identity as an opportunity to capture attention and draw people into the brand.
What keeps people is the quality of the product. Never do anything that jeopardises the integrity of the product.
Continually iterate, if it feels right, do it. You do not need to wait for permission.
Have a bit of fun to build brand equity- often the biggest challenge is that people don’t know about you. This does not need to be expensive, it just needs to be disruptive.
Hire based on skills AND attitude, the people in your business should align with your missions and values.
Whilst we have no affiliation to Cheeky Panda other than a deep seated infatuation, this is the work that we love to do. If you are a purpose-driven brand that is looking to stand out in a crowded market, get in touch.